Audi’s Mixed Results in Early 2025
Have you noticed how electric cars are getting more popular while overall car sales seem to be slowing down? This exact pattern is showing up in Audi’s newest business results. According to EuroNews, Audi just shared its money report for the first three months of 2025, showing some interesting trends. The company made more money than last year but sold fewer cars overall, except for electric vehicles, which saw a big jump in sales.
| Financial Measure | Result | What It Means |
|---|---|---|
| Money Earned (Revenue) | €15.4 billion (~₹13.9 lakh crore) | 12.4% more than early 2024, showing stronger sales value |
| Profit After Costs | €537 million (~₹4,850 crore) | 3.5% of all money earned (called “return on sales”) |
| Cars Delivered Worldwide | 383,401 vehicles | 3.4% fewer than same time last year |
| Electric Cars Delivered | 46,371 vehicles | 30.1% more than same time last year |
Audi’s top leaders have acknowledged the difficult business environment. “The year will continue to be very challenging due to the global economic conditions,” said Gernot Döllner, Audi’s CEO (the top boss). The company is facing several big hurdles, including tough competition, weak economic outlook worldwide, and uncertain political situations in many places.
Electric Cars Shine Despite Overall Challenges
While Audi sold fewer cars overall, their electric vehicles are becoming more popular in many countries. The company delivered 46,371 electric cars worldwide in early 2025, which represents a remarkable jump of 30.1% compared to the same time last year. This shows how quickly people are switching to electric cars in many places.
- France: People bought almost three times more electric Audis compared to early 2024, with a massive 169% increase
- Switzerland: Electric Audi sales more than doubled with a 120% jump in just one year
- Netherlands: Nearly twice as many Dutch buyers chose electric Audis, with an 87% growth in sales
- Norway: Already a leader in electric cars, Norway still saw 64% more electric Audis sold
- Germany: Audi’s home country showed strong support with 59% more electric car sales
These numbers show that electric cars are becoming more normal for many buyers, especially in European countries. You can see how the trend toward cleaner driving is picking up speed, even while the overall car market faces challenges.
How Audi Performed Around the World
When you look at different regions, you can see very different stories for Audi. According to Audi-mediaCenter, the company delivered 383,401 vehicles worldwide in the first quarter of 2025, which is 3.4% fewer than the same time last year.
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| Region | Cars Delivered | Change From Last Year | Reason |
|---|---|---|---|
| Europe (excluding Germany) | 112,707 cars | Down 3% | General market slowdown |
| Germany | 48,447 cars | Up 4.8% | Strong home market support |
| North America | 48,599 cars | Down 2.1% | Changing to newer models |
| China | 144,471 cars | Down 7% | Strong local competition |
China remains especially challenging for Audi. According to EVXL, the 7% drop in China deliveries is mainly because local Chinese car brands are offering tough competition with their own high-quality vehicles. This is why Audi is now working on special cars designed specifically for Chinese customers.
Looking Ahead: Audi’s Plans and Expectations
Despite these challenges, Audi’s financial leader remains cautiously positive. “We must continue to improve our efficiency and competitiveness,” said Jürgen Rittersberger, Audi’s CFO (the money boss). The company has clear goals for the full year 2025:
- Expected Total Money (Revenue): Between €67.5 billion and €72.5 billion (about ₹61-65 lakh crore) for the whole year
- Expected Profit Percentage: Between 7% and 9% of all money earned, which is much better than the current 3.5%
- Expected Extra Cash: Between €3 billion and €4 billion in “net cash flow” (money left after all spending and investments)
- Strategic Focus: Making more electric car models and creating special versions for the Chinese market
Audi is betting big on electric cars for its future. The company is expanding its electric vehicle lineup while also introducing new plug-in hybrid models like the A3 and A5. These cars combine regular engines with electric power to give you both options.
What These Results Tell Us
When you look at these numbers together, they tell an important story about how the car world is changing. Electric vehicles are becoming more popular even while the overall car market struggles. This might affect what kinds of cars you’ll see on roads in the coming years and what your next car purchase might be. The big question now is whether Audi can turn its electric success into better overall results for the rest of 2025.
